Create a flexible brand platform that shows Fyffes as a joyful, multi‑product brand, not just bananas.

Use a catchy, singable tagline or jingle that can be adapted across products and scaled for future campaigns.

Results:

88% brand awareness

83% purchase consideration

85% pineapple awareness

+16.4% consumer reach

One of Ireland’s Top 10 Rising Brands.

Source here

Phase 1 - Main Social Film

3 Social Films for the Ladbible ‘Spotted in Dublin’ story carousel to support the main balloon film.

Phase 2 - Social Film

OOH - 6 sheets & Bus

10 second Radios & Jingles